Consumers are demanding it; employees are engaged by it; investors are measuring it. Tomorrow has arrived.
It used to be that Corporate Social Responsibility was:
- Random acts of giving,
- and community volunteering,
- with a dash of Public Relations.
CSR was an unproductive tax. A duty on commerce. It’s changed. In a world of copy cats, business leaders are starved for genuine innovation, differentiated value, new products, and new customers. Social benefits and a healthy environment give enterprise more ways to be positively different. More ways to engage customers and employees. More ways to create a rip-roaring brand that inspires genuine allegiance. It’s about time.
