Nonprofit Enterprise – World Saving Enterprise

I spent an energetic 40 minutes with the senior editor of Forbes Magazine. She is doing an article on employment opportunities in nonprofits. It seems that hundreds of thousands of college students are more interested in working for nonprofits these days, than for profits, and this is not surprising. The view most people have of business today is that businesses are primarily exploiters. I told her that what nonprofits need are people who are able to do marketing, fundraising, and development, and people who can grow the business side of their enterprise. Another big trend in nonprofits is to create sustainable income flow, besides grants and donations. For this they need people who can apply business skills in solving the nonprofits mission. Nonprofits need to get beyond their mission and into large-scale solutions that will solve our enormous problems. For this they need people who have serious business skills, and who can turn nonprofit enterprise into world saving enterprise.