Corporate Social Opportunity with Organic Light Bulbs

Yesterday I met with the owners of eFactor Media about one of their name brand clients who is a leader in creating the next generation of lighting.  It’s called organic light emitting diodes or OLEDs.  The world has been waiting for affordable OLED lights for a long time.  They light 10 times longer than the longest lasting florescent lights, have no mercury and now are made out of organic polymers.  The vision is that in the coming decades all electric lights in the world will be replaced with lighting that uses a fraction of the current energy to manufacture and illuminate.  This is a genuine opportunity to help create a more sustainable future that brings the benefits of technology to all corners of the globe.

It also turns out that literacy rates go up by where electric lights are introduced because it creates more productive awake time to read and learn and even to do homework.  What my colleagues and I were talking about is how to help this global technology company translate their green science into a culture with the visionary zeal to convert the world’s use of lights to organic ones.  This is how Corporate Social Responsibility becomes Corporate Social Opportunity.