A Purpose Beyond Self-Interest

Yesterday, I went all the way to Santa Barbara to meet with the founder and CEO of the World Business Academy, Rinaldo S. Brutoco. We are working together to accelerate a movement towards a new form of business leadership worldwide. He’s been leading this organization since 1986. His experiences have been nothing short of remarkable, and he is on a first name basis with many of our world’s most powerful people. I think we are going to cook up some amazing things!

One thing that Rinaldo and I agreed upon is the kind of leadership we need in the 21st Century is a purpose that is beyond self-interest. All of us are driven by a prime motive; that background music that is constantly guiding us in the decisions we make. If all we are interested in is maximizing our pleasure, security, safety, and well being, we are going to end up exploiting others and the planet. The model that the best possible world comes from human beings being the most selfish is the most wrong-headed notion ever foisted on us. It also robs us from our essential dignity, and our highest creativity.